While there is possibility hundreds of steps to Search Engine Optimization, here is an overview of the necessary steps to take in creating a successful SEO campaign.
Research: The importance to researching Keywords, Competition and Current rankings is key when performing an SEO Campaign. As it takes a lot of effort and time in order to rank on the 1st page in Google for a keyword phrase. And if you are focusing on the wrong keywords you could be wasting money.
Before you do anything with Search Engine Optimization, proper research is essential. Be clear on the keyword traffic, competition and effectiveness prior to starting optimization. Sometimes starting with a PPC campaign is a great place to begin to test and analyze keywords in the “wild” prior to spending money with natural Search Engine Optimization.
Onsite Optimization: Once you have a clear understand of the keywords that you plan on focusing on. Then next step is to optimize those keywords into your web site. Making sure the keywords are used within your copy, title, headlines and Meta information. How they are used and placed into the site is important as well.
Offsite Optimization: This is the big one, which most all new to the Search Engine Optimization world miss. While it is very important to have the proper keywords, and all your web pages optimized correctly for those keywords.
Although if your keywords have any competition you will need more than just online optimization. You will actually need to obtain backlinks pointing to your website. Like I always tell clients there is only 10 spots on the first page of Google search. So if you make it to the home page someone else has been pushed off the home page. The only other way for Google looks sites is too see who has the most backlinks.
Summary: Overall this is a simplistic view of Search Engine Optimization, as there are hundreds of factors within these 3 areas which can affect your rankings for keywords. Although, these 3 basic steps are key to your success with Search Engine Optimization. If you are looking at gaining rankings within Google and would like a consultation give us a call.